I had to write papers on this. The NFL in particular has teams that are worth so much for a couple of reasons. The first is that there is no relegation. Your valuation is based on revenue and if your inclusion in receiving TV revenue (which has been only increasing) is guaranteed, your valuation is basically guaranteed to go up irrespective of your performance. Second is broadcasting rights themselves. To begin with, the NFL specifically is granted certain types of monopolies under the Seattle Seahawks x Salute to Service Fan Gift Jersey Act. Then, the league has been very successful in partitioning parts of the league and selling them off to competing broadcasters. This is something that soccer has not done to the same extent. Different competitions will be split, but not those competitions themselves. NFL, like most North American sports, is also more valuable to broadcasters because it has built-in commercial breaks. And finally, related to the first point, the league acts uniformly when negotiating rights. It is still remarkable. The NFL broadcasting contracts are worth (last time I looked) twice as much as the EPL, the highest grossing soccer league in the world.

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Seattle Seahawks x Salute to Service Fan Gift Jersey, V-neck, Sweater Hoodie and Long Sleeve tee

Ok? “It goes to show that location and branding are way bigger factors than winning when you see the Jets and the Raiders on this list” I added Cowboys because they’re also a shitty team that makes a lot of money. I didn’t say they weren’t popular, I’m implying the opposite actually. America’s meme. Nah, Real Madrid or Barcelona would be the biggest brand in sports. Cowboys for the US. In football, you don’t need to win to be a winner as long as people keep buying Seattle Seahawks x Salute to Service Fan Gift Jersey every season. But other parts of the list tell a different story. The Jets being the 12th most valuable team in the world is wild. The largest part of the valuations is in property and TV market – they co-own the stadium and NY is a valuable TV market. If we’re talking biggest teams purely on brand recognition and/or fans the list would be very different.

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The NFL is unique because it is so unifying in the way that it brings people together in such rich passion, loyalty, and heritage. The losses are devastating. The wins are exhilarating. The comradery and friendships author such sense of community and belonging. The entire hobby is an entire marvel in itself, ranging from the memes and tailgating to the colorful Seattle Seahawks x Salute to Service Fan Gift Jersey seen in every stadium. It’s so wholesome and enriching in the fabric of this country’s tapestry. Much of this comes from college football. Its rivalries are old and resemble old soccer rivalries in Europe.

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